Endless discoveries for exciting experiential lifestyles

SFG | star fashion group, the retail pioneer established in 1984 with over 30 international brand distributionships and covers all leading channels including e-commerce. The company currently employs over 1,000 people with more than 500 self-operated point of sales throughout Thailand.


Our Brands  →

Our Concept Store


Our Vision

To be admired as the leading brand distributor/builder and retail company with superior customer experience

Our Mission

  • To be first choice for brands seeking distributors

  • Delivering global fashion and lifestyle trends in retail to consumers

  • Meet the customer experience beyond expectation.